Feature Articles

Tag Archives: Gen Z

The future of social media: What young people really want

Uncover the key trends shaping the future of social media. This deep dive reveals how young people are prioritising authenticity, community, and ethical AI.

Social media is a constantly evolving landscape, and nowhere is this more evident than in the habits and desires of young people. Far from being passive consumers, Gen Z (and the emerging Alpha Generation) are active participants, creators, and discerning users who are shaping the platforms of tomorrow. To truly …

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